Flow is a collective of digital designers, strategists, and technologists.

We create digital products and experiences that help businesses grow and that people love to use.

Agency

We partner deeply with clients to bring their new digital products, features, and experiences to market.

Nike

Redesigned NikeID and built a creator platform empowering emerging artists to design and drop custom Nikes.

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Backcountry

Design partner for new shopping experiences that connect outdoor enthusiasts to gear and stories that move them.

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Converse

Led a program for Converse All Stars to design limited-run Chucks and share the stories behind their creations.

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Fire Aside

Serving as Fire Aside’s design team, shaping their full suite of wildfire-mitigation software across all platforms.

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Burton Snowboards

Designed Burton’s first global e-commerce experience, uniting multiple brands and regions under one seamless platform.

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Driveway

Design partner leading the end-to-end experience that redefined how people buy cars online.

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Incubator

We create new digital products on our own, validate them in the marketplace, and launch them as new startups.

Anima

DTC e-commerce sites are evolving from static grids of boxes to rich media channels, alive with video content and storytelling. We’re building Anima as a platform to help brands make this shift and to maximize their investment in video content.

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Fresh thinking from the field

Founded by Dan Coe

As a designer and strategist rooted in culture and craft, Dan Coe leads Flow Collective—an independent studio shaping digital experiences for premium brands. His work blends clarity, emotion, and systems thinking to move people and businesses forward.

Led the creation of a platform connecting emerging artists with Nike to collaborate and release limited-edition drops
Directed the redesign of NikeID, reimagining how consumers design and purchase custom footwear
Founded the first commerce platform for Tumblr—pioneering social commerce before it became mainstream
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