Flow is a collective of digital designers, strategists, and technologists.

We create digital products and experiences that help businesses grow and that people love to use.

Agency

We partner deeply with clients to bring their new digital products, features, and experiences to market.

Nike

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Backcountry

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Fire Aside

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Rally

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Burton Snowboards

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Driveway

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Incubator

We create new digital products on our own, validate them in the marketplace, and launch them as new startups.

Flow Commerce

A scalable brand and product design toolkit to guide the fastest-growing travel company into its next stage of expansion.

Blog

Fresh thinking from the field

The Perfect Storm for Outdoor Innovation is Finally Here

How Bandit Running Cracked the Code on Community-Led Brand Building

Why Design Remains the Most Underutilized Growth Lever in Outdoor and Sport

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Founded by Dan Coe

As a designer and strategist rooted in culture and craft, Dan Coe leads Flow Collective—an independent studio shaping digital experiences for premium brands. His work blends clarity, emotion, and systems thinking to move people and businesses forward.

Led the creation of a platform connecting emerging artists with Nike to collaborate and release limited-edition drops

Directed the redesign of NikeID, reimagining how consumers design and purchase custom footwear

Founded the first commerce platform for Tumblr—pioneering social commerce before it became mainstream

Flow Collective

hello@flowcollective.co

© Flow 2025