We design and power video-driven commerce experiences.

Flow Collective blends product design, content systems, and a proprietary video intelligence platform that helps brands create, deploy, and measure videos that increase clarity, confidence, and conversion across the shopping experience.

Core Capabilities

Video Experience Design

We design premium, high-performing video-led product and commerce experiences that elevate clarity and conversion. Our work integrates video into core shopping surfaces, strengthens product understanding, and turns storytelling into a measurable part of your conversion engine. We build modular, reusable video components that work seamlessly across the entire customer journey.

Content Strategy & Systems

We architect the systems, workflows, and frameworks that make video content easier to produce, deploy, and scale. Our approach includes strategic guidance, creative taxonomies, metadata structure, modular content systems, and cross-team workflow improvements — giving brands the infrastructure they need to consistently create video that performs.

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Creative Intelligence Platform™

BETA

A proprietary video player + content management, tagging, and analytics platform built for modern commerce — available now in a limited-access beta.

CIP is a lightweight, limited-access beta platform that helps teams learn faster, test smarter, and understand how video influences behavior across your e-commerce experience, social channels, and YouTube — without heavy setup or complex implementation.

Anima

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What CPS Delivers

Tie Content Directly to Sales

See how your most important videos — UGC, creator, product explainers, and brand films — influence add-to-cart, conversion, and purchasing behavior across key shopping surfaces.

Atomic Content Analysis

Break videos into hooks, POVs, scenes, and story beats to reveal early signals on which creative elements drive clarity, confidence, and commerce — even in a lean beta environment.

Shared Learnings Across Teams

Give brand, growth, and e-commerce teams one shared intelligence layer so everyone works from the same insights and sees the same opportunities to improve content and conversion.

Best-In-Class Video Player

Deploy videos through a proprietary player that captures core interaction signals — plays, drop-off, replays, product-tag engagement — with deeper telemetry rolling out continuously throughout the beta.

Content Distribution and Storage

Upload, organize, and tag your priority videos in one simple tool, then deploy them across PDPs, landing pages, and other high-leverage surfaces with lightweight embeds.

Integration and Systems Design

Start quickly with minimal setup. Commerce integrations and deeper data connections expand over time as we build and refine CIP alongside our beta partners.

The result? A modern, flexible video intelligence platform that starts simple, delivers real insight quickly, and compounds in value as we evolve it with limited-access beta partners.

About Flow

We are not a traditional agency, widget maker, or SaaS platform. We’re a strategic partner that approached creative like product: systems thinking, insights driven, iterative approach, and aligned business outcomes.

Our experience spans global brands, high-growth DTC, and digital product innovation
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Field Notes on Creative Systems

A behind-the-scenes look at how video is reshaping the next wave of commerce—and what we’re learning as we collaborate with brand leaders and build the tools that will fuel what’s coming next.