Product and experience design for the active, athletic, and adventurous
Rooted in digital expertise and shaped by a culture of outdoor and adventure, we help ambitious brands create products and experiences their people love—driving connection, loyalty, and growth.
Rooted in digital expertise and shaped by a culture of movement and wellness, we help ambitious brands create products, experiences, and shops people love—driving connection, loyalty, and growth.
Product and experience design for the active, athletic, and adventurous
Rooted in digital expertise and shaped by a culture of outdoor and adventure, we help ambitious brands create products and experiences people love—driving connection, loyalty, and growth.
Flow Method
Team First
We build teams with intention. Every project starts by curating the right mix of senior talent from the Flow network—designers and strategists who are not only best-in-class but the best fit for your goals. The right team doesn’t just execute; they elevate. With the right people in place, momentum builds faster, ideas land stronger, and outcomes drive growth.
Cultural Intelligence
Everyone in the Flow Collective brings deep domain expertise—and a shared passion for the outdoor, adventure, and wellness space. We're not just building for this audience—we are the audience. From trail runs to deep dives into the latest research, we live the culture and translate it into insight-driven work that resonates and performs.
Systems Thinking
We start with atomic design systems and a deep library of established patterns, so we can go further, faster. That foundation lets us focus where it matters most—on differentiation and crafting the moments that define your product. Our systems-first approach ensures experiences that are consistent, high-performing, and built to stand apart.
Growth Driven
Every engagement starts with clarity—on your goals, key metrics, and the problems we're solving for your users. We're not here to just ship work; we're here to move the needle. From kickoff to delivery, we design with intent and build in ways to measure impact, learn, and guide what comes next.
Service Model
Strategy and Vision
We help you define a clear product vision and align your team around the strategy to realize it.
Team Embed
We integrate directly with your team to bring senior design leadership and seamless execution.
Design Systems
We build scalable design systems that drive consistency, efficiency, and speed across your product.
Product Design
We design intuitive, beautiful, and effective digital products that your users will love.
Commerce Design
We craft high-converting, brand-aligned commerce experiences that drive engagement and sales.
Experience Design
We design holistic, end-to-end customer journeys that deliver impact across every touchpoint.
The Collective
What it means to Flow
FOUNDER NOTE
Flow is a state of deep immersion and peak performance. It’s the moment when all the work you’ve put in converges, and you lose yourself in the task at hand. Time disappears. You’re fully present. You’ve let go—and something more instinctual takes over.
Then, in a blink, it’s over.
I’ve been chasing that feeling my whole life. I usually find Flow when I’m pushing just past a self-imposed limit—when I surprise myself. I’ve felt it on mountain bikes, snowboards, motorbikes, and often, at my desk. It’s when the work reveals itself, when the experience becomes exactly what it’s meant to be. The result is something honest. Something real. And something worth sharing.
Dan Coe Founder and Managing Director Flow Collective
Why a Collective
We work with people we admire—people who consistently raise the bar. Masters of their craft, aligned with our outdoor, adventure, and wellness ethos, and above all, genuinely good humans.
They’re not easy to find. You’ll catch them in the mountains, in the sea, and deep in their own creative pursuits. It’s our job to bring them together—offering meaningful work, a team of peers, and the right systems to support this unique model.
The Flow team brings experience from top startups and leading global brands.
Core Values
Put Users First
Keep users at the center of the design process.
Craft Matters
Best in class execution is non-negotiable.
Be a Partner
Think and act as a partner to our clients to drive impact.
Work With Friends
Work with great people who are amazing at what they do.
Get In Touch
